Make Sure You Got Your Local SEO Basics Right
Time check: It’s already 2021. Are you enjoying the fruits of your hard SEO labor? No? Why not? Maybe you missed some (if not all, but hopefully not) elements of a proper local SEO. Check these three out:
Element#1: Google My Business
The world of SEO is dominated by the world’s most beloved searched engine, Google. If Google does not recognize you, it’s as almost all your SEO efforts are in vain. This is true to everything online, even and especially for small businesses these days, when everyone is at home and looking for products and services that they could easily get to because they are near where they have been cooped up during this quarantine. And for local businesses to have a presence in Google, they need to put up a solid GMB page. GMB stands for Google My Business and your business’s GMB listing will be there on the right side of Google’s search results page when any user looks for your company’s name in Google. It is important that your listing includes the most pertinent information about your business, including your NAP (name, address, phone number), website, hours, photos, videos, offers, and services, among others.
In this article on WordStream, there are some very convincing pieces of advice as to why you should need to take your Google My Business entry to the next level. Have a read and realize why local SEO through an optimized Google Business profile is of the essence.
Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results. And higher rank, as you know, means more visibility and engagement with your business.
Element #2: Online Reviews
Having reviews about your business is important, as they establish the legitimacy of your presence. After all, why would customers review your business when they have not had interaction with your company? Suffice to say that ideally, you should have a large volume of good reviews, because for them to significantly improve a business’ standing, you would need good quality, a good amount, and regular volume. Of course, having many great reviews for a local business is not really that realistic, but it would be great for you to encourage your customers to drop a comment or a review of your product or services.
Having four and five star reviews shows your business can be trusted to deliver on its promises. This means consumers are more likely to choose you over competitors.
Element #3: On-Site Elements
To establish a great online presence with your local SEO efforts, make sure that your on-page element such as your keywords, title tags, meta descriptions, internal links, and header tags are on point. There are small things you can do at the start so that you won’t feel so overwhelmed and before passing the reins of your local SEO efforts to someone more qualified with the technical knowledge. For example, you can add your NAP in the footer of your website so that they would be seen on each page of your website.
Still in the dark on what kinds of content are important for local SEO success? Here is a very reliable list from Search Engine Journal. The article might be more than two years old already, but what it says about the types of content that should bolster your local SEO efforts are still very relevant and applicable these days.
If you’re a smaller local business, building separate websites for each location is overwhelming and may dilute your authority. Keep it simple with one page per location.
For more information on local SEO, make sure to read our other articles here.