Are Social Networks and Local Marketing a Good Mix?
There is this mentality that local marketing may not exactly jive with social networks. After all, social networks are more of a popularity thing that aims to make something known all throughout the online universe, something that’s not really an aim of local business. But there are some platforms that, if used properly, should benefit your local SEO efforts.
Are you on Foursquare?
I am sure you’ve heard of the adage in real estate, that it’s all about “location, location, location.” And when it comes to location among social media platforms, there is no other network that comes close to the recall of Foursquare. This platform has cornered the market when it comes to location and finding places, as users follow their contacts on it, then they get updated on where those friends “check in.” Users can also post photos and reviews of wherever it was they went to, making their network their audience of what they think of that place.
You might argue that Foursquare is not that relevant these days, with everyone’s traveling activities restricted and most businesses not operating their brick and mortar stores. However, it has not stopped users from dropping reviews for businesses they have used on the app. Thus, it is really quite a good idea to still sign up to Foursquare and get your business “listed.” Businesses can also use the app to announce events, promotions, and discounts. Besides, some exposure of a business due to the app has never hurt anyone.
Apart from the impact sharing and customer incentives will have on a business’s online presence, Foursquare affects SEO in a very simple way: Businesses with Foursquare profiles get indexed and crawled by Google. This means that it could directly affect business’s ranking on search engines.
Is your Instagram account active?
Instagram may feel like one of the big names in the world of social media, which can be quite intimidating for local businesses. In the US alone, there are close to 60 million users of the photo-sharing app. So, local businesses may be thinking that investing financial resources and time on Instagram may not be that good for them, considering that their efforts might be eclipsed by bigger companies that may have already established their presence in the platform. Moreover, they might think putting effort into Instagram might just be a waster considering their target audience might not be there. But then, let’s remember one figure: 60 million American users. With that user base, the chances of your intended customers being on IG is definitely not something you can just ignore.
Finally, the push to promote local businesses during the pandemic has prompted even Instagram, the platform itself to champion this cause as well. So yes, even Instagram itself has your back to take your small local business to the next level.
The Support Small Business sticker can help businesses reach new customers and stay connected to the people they serve. When businesses are mentioned in the sticker, they can repost the content to their stories or message people who tagged them. Businesses can also use the sticker to shout out other entrepreneurs in their community.
Have you tried LinkedIn?
LinkedIn is always a good idea for businesses. This is because for one, there are close to 90 million adults have accounts on this platform. What’s also great about LI is that its users to be very business-oriented, so you will be hard-pressed to find dummy or fake accounts in the platform. If you haven’t created a page for your local business, waste no time and do it now. Having one will provide your current employees a place where they can hang out online, so prospective employees and customers should find great information there. You can have your employees act as your business’ influencers to get the word about your business to a larger audience. You can also join groups relevant to your business so that you can actively participate in them, helping you to slowly but surely establish your reputation as an authority in your field.
Before your company can start LinkedIn marketing, it needs a LinkedIn page. Here’s a quick guide on how to set one up. If you haven’t already created a LinkedIn profile, you’ll need to do so first.