What Local Businesses Need To Know About SEO
Everyone wants to be an entrepreneur. Unfortunately, a flair for business can’t always be taught or learned but often an inborn trait. However, that does not mean that you can’t learn to be a good businessman as you go along. There are certain business practices that you can learn over time. After all, a lot has changed and the market isn’t the way it used to. For the most part, the rapid progress of technology is what changed everything we know about business. Social media is a big business driver now and even natural-born entrepreneurs should learn about various SEO practices to make their brand stand out amidst the crowd.
If you think you got SEO mastered already, you’re quite mistaken because local SEO is actually a little different than just basic SEO. Getting reviews and building links are just some of the things you need to remember if you want your local business to stay afloat despite the continued dominance of franchises. There are also certain mistakes you’ve been unconsciously doing that are detrimental to the growth and success of your brand. Knowing what these mistakes are early on can save you from a lot of headaches later in the game.
For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like suddenly, the only thing that matters is content, content, CONTENT. If multiple pages aren’t added to the site every month, then obviously, no SEO has been performed.
Hopefully, everyone reading this knows that the “content, content, CONTENT” play is way off-base. The problem is that most business owners don’t know, and many of us aren’t doing a sufficient job of educating business owners to show them why. If there’s a huge disconnect between what marketers know and business owners believe, we’re all going to have problems keeping clients.
So this month’s edition of Greg’s Soapbox is calling out the “content, content, CONTENT” play and showing why overloading on content is a bad strategy.
Content may drive traffic and sales but like everything else, too much of something is not always a good thing. You may be overcrowding your site with useless data that isn’t working to your advantage and the clutter may even drive consumers away. You don’t want that to happen if you want your business to stay profitable indefinitely.
Where do you start? The most important first step is to devise a plan. It takes time, even for a properly optimized site, to be recognized and assessed by search engines as being friendly, relevant and having authority on given topics. Identify your target audience and consider how their needs are to be met by your service or product. Competitors should be identified and studied. Plan for how much time will be allotted to SEO efforts and don’t shrug it off. SEO is not a “set it and forget it” type of marketing technique. And don’t forget a plan for measuring and assessing results, using free tools like Google Analytics. Unless you track your results, you can’t know if your efforts are paying off or if adjustments need to be made. Ask yourself and your team members “what is local SEO to me and what do I want to accomplish using it?” This exercise will help you see the strategy as less of a tedious activity that’s supposed to help increase your business and more as an important business tool that will help you achieve great results over time.
Mastering SEO for local businesses is no rocket science but it’s not an easy feat to pull off either. It can be tricky for newbies in the market but with a little help, you’ll do just fine and may even make a lot of bucks along the way. First on your list is to establish your business profile as you set-up your listing. Next on your list is to write compelling and quality content that consumers would actually want to read. Your goal is to convert them into paying customers after reading your post while doing this in a subtle and business-like way.
And because the Internet is a global platform, think of your business as a global brand too. Everyone on the web is a potential customer. So, make sure to list your brand all over the Internet. Then, don’t forget that link building helps build your credibility as an authority in the niche you are in. It likewise helps a lot when ranking since people will often come back to sites they feel they can trust and educate them on various things. And last of all, it’s all about reviews. Happy customers will help spread the word for you. They will be the testament to how your brand delivered its promise, whatever it may be. But remember to remain flexible at all times since change is the only permanent thing in the world, even on the web.