Online Marketing: The First Steps
Since most businesses and most customers have found common ground in being online, it is no surprise that online marketing has become an effective manner of not just putting your brand out for everyone to notice, but actually attract customers who are ready to spend. But then, since the largest businesses were expectedly the first ones to adopt strategies to be more effective in this field, the reputation of online marketing as something exclusive for big business was born. However, small businesses, take note: It’s actually the opposite.
Online marketing can be used by new businesses and those that don’t have a lot of resources to level the playing field, so to speak. Online marketing doesn’t really require a huge initial financial investment, which should make it a good tool for small businesses. Sure, there are strategies that require a large amount of funding to implement, but there are also ways that small businesses can use their limited resources and yet gain substantial results. It is essential though, to have a good grasp of available opportunities in online marketing so that you, as a small business can see which of these opportunities suit you and your available resources. Here are some concepts that hold true for anyone wanting to engage in online marketing, big business or small:
Time is of the essence, especially on how fast your site loads
Consumers online have been spoiled in everything, especially in the areas of choices and speed. Web users expect and demand everything to happen in seconds, if not automatically. If there is something your small business should work on to be effective in online marketing, make speed a priority. To fulfill your customer’s expectations and needs in the amount of time they are accustomed to, your website’s system needs to be reliably fast.
Also, it doesn’t hurt that fast websites get ranked high by Google, everybody’s reliable search engine.
Site speed is a ranking factor and an even larger ranking factor for mobile pages, due to Google’s above mentioned mobile-first index. With that being said, we have already seen the direct impact that site speed has on client website SEO rankings and organic traffic.
We see 3 to 4 seconds or less as a reasonable page load time. This varies slightly depending on the type of site and industry, but typically you’re doing well if your web pages load in less than three to four seconds. Once you exceed that 3 to 4 second load time, we start to see less optimal rankings as well as a poorer user experience. In comparison, if we lowered this page speed to sub-three to four seconds, we’d most likely see better ratings.
Do you have an app?
Apps have become a must for every business these days. Having it allows you to have everything housed on one platform, including an option to sell your goods or service. Moreover, people these days prefer to use apps instead of surfing the internet. If you want to give customers the easiest way to reach you, then an app is currently the most effective method. If your business still hasn’t joined the app bandwagon, then it may be high time for you to consider it.
Things are different when it comes to mobile marketing. Since mobiles are the closest gadgets accessible to us almost at all times, using mobile apps to promote business is the best and feasible marketing technique possible online.
SEO is still a must
As a company taking its first steps in online marketing, having a good understanding of search engine optimization (SEO) is an absolute requirement. You can utilize the expertise of SEO specialists, but since you’re a small business, you may not have the financial resources to pay for his/her expertise. Thus, you need to really have a grasp of this as a small business owner. Also, you need to realize that for e-commerce, your SEO efforts need to result in more customers actually buying your product or service, not just with more people visiting your website.
The importance of SEO in digital marketing is no different! In order to harness the power of SEO and really bring in the traffic, we need to make search engines curious about what we’ve got to offer. That way, climbing up through the ranks can be a task that’s easily accomplished, and the content we’re creating is making a difference. The ways in which we share said content, however, are vast, and vary in what we do, and what we have to do in order to harness their power.
Use the data available
It is very important that you analyze your website’s data. Knowing how to read your website’s data will allow you to see how your brand has progressed so that moving forward, you’ll know how to fit your digital marketing strategies to the current state of your brand. Start with Google Analytics, as this tool will aid you in getting all the data you need so you can understand your website’s performance. With this information, it is hoped that you can understand your customers better and strategize better to get their attention more.
Accurately collecting, analyzing and using marketing data is an obstacle to many marketers and decision makers. The right data collection and digital marketing data analysis techniques can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales. The right digital marketing data analysis strategy can give your business a competitive edge.
Whether you’re a small business on your first steps towards internet marketing or an established HVAC brand that wants to level up their online marketing, we at All Systems Go Marketing can help you. Get in touch with us now.