Category: Social Media

It’s All About the # (Hashtag)

If your business has done digital marketing for some time now, it is inevitable that you’ve encountered the ubiquitous hashtag. The hashtag, as it is known in contemporary social media, has come a long way…

Businesses, Beware of Influencer Fraud

The dynamic nature of online marketing has made it such an exciting field to explore. Unfortunately, it also means that it is also susceptible to more unscrupulous elements that aim to victimize businesses that simply…

Catching Up on What’s New in Digital Marketing

When you want to know what the weather will be like on the weekend, you call out to Alexa for a forecast. Wondering what restaurant to reserve for your Friday night date? You scan reviews…

Avoid These Mistakes in Social Media Marketing

With the phenomenal rise of social media and its widened role in commerce, it is inevitable that it has become a battleground for digital marketing efforts among competing companies. With more than 3 billion people…