Category: Social Media

Businesses, Beware of Influencer Fraud

The dynamic nature of online marketing has made it such an exciting field to explore. Unfortunately, it also means that it is also susceptible to more unscrupulous elements that aim to victimize businesses that simply…

Catching Up on What’s New in Digital Marketing

When you want to know what the weather will be like on the weekend, you call out to Alexa for a forecast. Wondering what restaurant to reserve for your Friday night date? You scan reviews…

Avoid These Mistakes in Social Media Marketing

With the phenomenal rise of social media and its widened role in commerce, it is inevitable that it has become a battleground for digital marketing efforts among competing companies. With more than 3 billion people…

What’s Ahead in Facebook Marketing

These days, a lot of people have already shunned Facebook, opting to deactivate or delete their accounts.  Whether it’s either because of fear that personal data on Facebook is not secure anymore or because of…