Category: Social Media

Are We Living in the Era of UGC?

If your business’ objective is to reach new customers and engage with your existing ones, you may find that the most effective way to do that is to speak their language. But then, there’s an…

It’s All About the # (Hashtag)

If your business has done digital marketing for some time now, it is inevitable that you’ve encountered the ubiquitous hashtag. The hashtag, as it is known in contemporary social media, has come a long way…

Businesses, Beware of Influencer Fraud

The dynamic nature of online marketing has made it such an exciting field to explore. Unfortunately, it also means that it is also susceptible to more unscrupulous elements that aim to victimize businesses that simply…

Catching Up on What’s New in Digital Marketing

When you want to know what the weather will be like on the weekend, you call out to Alexa for a forecast. Wondering what restaurant to reserve for your Friday night date? You scan reviews…