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Are You Ready for Digital Transformation?

A buzzword with so many businesses even before the COVID19 pandemic is digital transformation. It seemed that all brands in the late 2010s were eager to jump into this bandwagon, spending millions of dollars to…

Yes, You Can Join the Big Boys on Social Media Marketing

You may think that social media marketing is a field that has already been dominated by the big guys, which therefore doesn’t leave room for any small fry like your business. With all the brands…

Setting a Social Media Marketing Budget for Your Up and Coming Business

Probably one of the most uncertain things a small business owner can think about is a digital marketing budget. A discussion of this may most likely earn looks of confusion among budding entrepreneurs. Questions and…

A Contractor’s Nightmare: The HomeAdvisor Bait & Switch

“Man, THOSE WERE SOME GREAT LEADS I tell you! We did well. And then suddenly, everything went to hell.” We hear it all the time. The subject is one almost every contractor, no matter the…